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With over 44 hectares of greenhouses, Kwekerij Wouters is an major player in the seasonal annuals market. Our specialities are: a full range and large volumes. We have focussed and fine tuned our business processes and cultivation technologies around them. Supplying consistent quality and sustainable production are preconditions for the design of our greenhouses.
We offer products at an excellent price, but not at any price. We take into account the needs of current and future generations and work in a way that is as economically, socially and environmentally sustainable as possible. We are not alone in this. By continuing to talk to each other about specific wishes and optimisation, we build sustainable relationships and an economically healthy working environment together, but above all, we grow top products!
Kwekerij Wouters was not built in a day.
The founding of Kwekerij Wouters for the cultivation of outdoor vegetables
1956
1970
Production of the first flowers
The move to the Enserweg location
1972
1981
Production of the first potted and bedding plants
Specialisation shift from the cultivation of vegetables to potted and bedding plants only
1998
2007
Expansion to the second Enserweg location, with greenhouses and a biomass boiler
Opening of the new location in Ijsselmuiden
2012
2013
Launch of Festival Colours, our first private label, mixed pots
Introduction of the new Wouters&Wouters product line, celebrating top bedding plants and plantsmanship
2017
2017
Acquisition of Enserweg 15-1, where tomatoes and peppers were first grown
Introduction of Seasonal Colours – a reliable, basic assortment of bedding plants in new, cheerful packaging
2021
Our core values:
Customer-centric
Reliability
Solidarity
Innovation
Environmentally and socially responsible
Our nursery has the highest possible sustainability certification: MPS-Socially Qualified. It guarantees our customers that we are meeting strict requirements in the areas of people, environment and quality. We invest in sustainable solutions that help us lower our energy consumption, reduce CO2 emissions and prevent water wastage. We also develop products that help retailers and consumers reduce plastic in plant packaging. This can include anything from re-usable plastics to the use of no plastic packaging at all. We market products created using this ethos under the name Friendlies
We are a family business, in which the next generation is about to join the company. We feel a bond with our staff, suppliers and customers, all of whom contribute to the success of our company, and it is something we celebrate regularly.
We are mindful not only of our own people, but also of our position in society. For example, we support local sports clubs and other initiatives and we also are committed to supporting the Ronald Moerings Foundation